Why use a coach who has no experience
You wouldn’t have the knowledge nor the experience to do that, which could lead to disaster. That’s why those scientists trusted with such a task have spent time learning their craft – gaining the professional knowledge needed to carry out the job
Business development is not about get-rich-quick schemes. Or I-win-you-lose tactics that create value that’s gone tomorrow as easily as it came today. It’s about creating opportunities for that value to
persist over the long-term. To keep the floodgates open so that value can flow indefinitely. Thinking about business development as a means to creating long-term value is the only true way to succeed in consistently growing a business and yourself.
We all need that someone that gets in our business and pulls us out when we head down that wrong path. Call them “accountable partners ” if you may. They may be a best mate, a parent or colleague or a business coach.They generally don’t care about your seniority, wealth, prestige or ego, they get right in your face and invade your personal space when they recognise that you need help.